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Privacy Policy
This Privacy Policy describes how we collect, use, and protect your personal data when you use the seolabs.tech website and SEO Labs services provided by Skyline Labs.
1. Data Controller
The data controller is:
2. Data We Collect
As part of our services, we may collect the following personal data:
2.1. Data provided voluntarily
- Email address - when signing up for newsletter, downloading free materials, or contacting us
- Name - when booking consultation or SEO audit
- Phone number - if provided in contact form
- Company data - company name, tax ID (for invoicing)
2.2. Automatically collected data
- Technical data - IP address, browser type, operating system
- Cookies - information about website activity (see Cookies section)
- Analytics data - via Google Analytics (anonymized)
3. Purpose of Processing
We process your personal data only for the following purposes:
- Newsletter and educational materials - sending SEO guides, case studies, updates (based on your consent - GDPR Art. 6(1)(a))
- Providing SEO services - delivering audits, consultations, SEO packages (based on contract - GDPR Art. 6(1)(b))
- Contact - responding to inquiries sent via contact form (legitimate interest - GDPR Art. 6(1)(f))
- Billing and invoices - issuing invoices, accounting (legal obligation - GDPR Art. 6(1)(c))
- Analytics - improving website quality, traffic analysis (legitimate interest)
4. Legal Basis
Processing of your personal data complies with GDPR (Regulation EU 2016/679) and is based on:
- Consent (GDPR Art. 6(1)(a)) - newsletter, marketing materials
- Contract (GDPR Art. 6(1)(b)) - providing SEO services
- Legal obligation (GDPR Art. 6(1)(c)) - invoices, accounting (5 years)
- Legitimate interest (GDPR Art. 6(1)(f)) - analytics, marketing
5. Data Retention Period
- Newsletter - until consent withdrawal or 3 years from last activity
- Invoices and accounting - 5 years (legal requirement)
- Contact inquiries - up to 3 years from last contact
- Cookies - up to 13 months (Google Analytics)
6. Data Sharing
Your personal data may be shared with the following entities:
- IT service providers - hosting (Vercel, Cloudflare), email (Gmail), CRM
- Analytics tools - Google Analytics (anonymized data)
- Scheduling tools - Cal.com (consultation bookings)
- Accounting office - only invoicing data (legal obligation)
We do not sell or share your personal data with third parties for marketing purposes.
7. Your Rights (GDPR)
Under GDPR, you have the following rights:
- Right of access - you can request a copy of your data
- Right to rectification - you can correct incorrect data
- Right to erasure ("right to be forgotten") - you can request data deletion
- Right to restriction of processing - you can request processing suspension
- Right to data portability - you can receive data in CSV/JSON format
- Right to object - you can object to processing for marketing purposes
- Right to withdraw consent - you can withdraw consent at any time (link in newsletter)
8. Cookies
Our website uses cookies for:
- Functionality - remembering language preference, dark mode
- Analytics - Google Analytics (anonymized data, no user tracking)
- Performance - page cache for faster loading
You can delete cookies anytime in your browser settings. We do not use advertising or tracking cookies.
9. Data Security
We apply technical and organizational measures to ensure data security:
- HTTPS connection encryption (SSL certificate)
- Hosting on secure servers (Vercel, Cloudflare)
- Regular backups
- Limited access to personal data (authorized personnel only)
- Passwords encrypted with bcrypt algorithm
10. Changes to Privacy Policy
We reserve the right to make changes to this Privacy Policy. We will inform you about any significant changes:
- By updating the date at the top of the document
- Via email (if changes concern consents or new processing purposes)
11. Right to Complaint
If you believe that processing of your personal data violates GDPR, you have the right to lodge a complaint with the supervisory authority:
- Your local Data Protection Authority
- For Poland: UODO (uodo.gov.pl)
- For EU citizens: Find your authority at EDPB
12. Contact
If you have questions about this Privacy Policy or data processing, contact us:
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